When the right tactics are merged with the right messaging in a cohesive program – social with search, media with conversion rate optimization, content and brand strategy with everything you do – each individual tactic’s performance is magnified and the results are powerful. Your customer is engaged, your audience builds and sales grow. Everyone wins.
A marketing calendar assists you in launching your marketing vehicles in a way that can drive you to your goal using a structured and thought-out manner so that nothing is forgotten. Your marketing calendar serves as your blueprint and identifies what messaging you will use and how and what channels you will use to distribute that message.