The number of wide-eyed tourists wandering aimlessly in search of a Harry Winston Inc. Store should drop markedly soon. A new illustrated map of Rodeo Drive rolled off the presses last week.
"The Rodeo map is gorgeous said Anne Joyce, Chef concierge at The Regent Beverly Wilshire. "This is a map that I am excited to share with my guests. It's easy to read, easy to carry, and especially helpful to people who may spend just a few hours here and need to find they're way around quickly."
The Rodeo Drive Committee, Donahue Group and more than 100 Rodeo Drive Businesses participated in the Trends Media Group Project. The five-color illustrated map highlights restaurants, shops and hotels.
Los Angeles-based trends has also produced walking maps for Old Town Pasadena, Catalina Island, West Hollywood, Down Town Long Beach and Huntington Beach version is coming soon. The company has already distributed 500,000 copies of its Beverly Hills map.
Trends Publisher Jeff Leit said his company has received requests for such a map for years.
"There is no map of Rodeo Drive," Leit Said. " The last one was published in the 1980s. So the (Beverly Hills Convention & Visitors Bureau) asked us to help out."
Several Rodeo Drive businesses have bought ads that appear on the map.
It will be distributed free of charge by the tourist board and hotels, including The Regent Beverly Wilshire, Four Seasons, The Beverly Hills Hotel, The Peninsula and Beverly Hilton. |
